Business Case

Focusing on an amazing customer experience, deliver a new Smartphone App that provides a competitive and scalable platform for the future.

Update and enhance the mobile app design and user-experience for iPhone and Android smartphones. Address the primary customer complaints about the Apps' poor usability and design, including addressing “easy-fix” top customer irritants. Refactor key back-end services from web to mobile centric design. Lay the scalable foundation for the mobile platform.

Update and enhance the mobile app design and user-experience for iPhone and Android smartphones. Address the primary customer complaints about the Apps' poor usability and design, including addressing “easy-fix” top customer irritants. Refactor key back-end services from web to mobile centric design. Lay the scalable foundation for the mobile platform.

Project Components

The project is made up of 4 key components:

• Update and enhance the overall user-experience:
  • New UX for iPhone, Android and BB
  • Standalone mobile web, leveraging components for Windows Mobile, BB, and other relevant platforms
  • Address top “easy-fix” top customer irritants
  • Existing functionality as well as project launched prior to re-design completion (i.e. wallet, NAI, Canada Photo Cheque Capture, US Bill Payment, etc.)
  • Accessibility
• Omniture analytical tagging for smartphone platforms
• Develop strategy and evaluation criteria on how we decide and align functionality for re-use across platforms
• Re-factoring key back-end mobile services code to build a foundation for scalable functionality across mobile platforms