Business Case
Focusing on an amazing customer experience, deliver a new Smartphone App that provides a competitive and scalable platform for the future.
Update and enhance the mobile app design and user-experience for iPhone and Android smartphones. Address the primary customer complaints about the Apps' poor usability and design, including addressing “easy-fix” top customer irritants. Refactor key back-end services from web to mobile centric design. Lay the scalable foundation for the mobile platform.
Update and enhance the mobile app design and user-experience for iPhone and Android smartphones. Address the primary customer complaints about the Apps' poor usability and design, including addressing “easy-fix” top customer irritants. Refactor key back-end services from web to mobile centric design. Lay the scalable foundation for the mobile platform.
Project Components
The project is made up of 4 key components: