Business case for a smartphone mobile app redesign project
Smartphone App Business Case
Business case for an updated and enhanced mobile app for iPhone and Android smartphones.
  • Project Year
    2015
  • Organization
    TD Bank
  • City
    Toronto
  • Country
    Canada
  • Creation Date
    22 April 2015
  • Modification Date
    13 March 2021
  • Version
    9.0

Business Case

Focusing on an amazing customer experience, deliver a new Smartphone App that provides a competitive and scalable platform for the future.

Update and enhance the mobile app design and user-experience for iPhone and Android smartphones. Address the primary customer complaints about the Apps' poor usability and design, including addressing “easy-fix” top customer irritants. Refactor key back-end services from web to mobile centric design. Lay the scalable foundation for the mobile platform.

Update and enhance the mobile app design and user-experience for iPhone and Android smartphones. Address the primary customer complaints about the Apps' poor usability and design, including addressing “easy-fix” top customer irritants. Refactor key back-end services from web to mobile centric design. Lay the scalable foundation for the mobile platform.

Project Components

The project is made up of 4 key components:

  • Update and enhance the overall user-experience:
    • New UX for iPhone, Android and BB
    • Standalone mobile web, leveraging components for Windows Mobile, BB, and other relevant platforms
    • Address top “easy-fix” top customer irritants
    • Existing functionality as well as project launched prior to re-design completion (i.e. wallet, NAI, Canada Photo Cheque Capture, US Bill Payment, etc.)
    • Accessibility
  • Omniture analytical tagging for smartphone platforms
  • Develop strategy and evaluation criteria on how we decide and align functionality for re-use across platforms
  • Re-factoring key back-end mobile services code to build a foundation for scalable functionality across mobile platforms
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Business case for a smartphone mobile app redesign project

Smartphone-Banking-App-Redesign-Business-Case-v9.pdf

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Smartphone-Banking-App-Redesign-Business-Case-v9.docx

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