Business Plan- SmartAirMedia
Mobile Startup Business Plan
Business plan created by Kevin Grant for a mobile app startup in Toronto.
  • Project Year
    2008
  • Creator Name
    Kevin Grant
  • Organization
    SmartAir Media
  • City
    Toronto
  • Creation Date
    19 January 2012
  • Modification Date
    13 March 2021
  • Version
    12.0

SmartAirMedia is a mobile consulting and media company in the New Media sector selling business-to-business. We are a services business offering consulting services for businesses wanting to establish a mobile Internet presence or to transition their existing Internet properties to mobile media. SmartAirMedia also offers digital media services such as mobile Internet design, graphic design, and Internet software development with a distinct focus on mobile Internet solutions. Finally, we offer Internet marketing services such as search engine optimization (SEO) and mobile advertising campaign design and management.

Customers

SmartAirMedia’s typical customer are small to medium size businesses in the Greater Toronto Area (GTA) that currently have an Internet presence and are in the process of developing a mobile Internet strategy or launching mobile Internet services. These companies have an established Internet presence and want to grow and extend their offerings to include innovative mobile Internet technologies and services for their customers.

Niche and Differentiation

We differentiate ourselves from competitors in our market with a distinct expertise in the field of mobile media. Mobile media includes mobile websites, mobile application development, and mobile consulting.

SmartAirMedia distinct niche is the emerging mobile media market in Canada. Market research shows that Canadian wireless telecommunication services market grew by 8.5% in 2008 to reach a value of $12.8 billion. The compound annual growth rate of the market in the period between 2004 and 2008 was 8.8%. Strong wireless carrier sales and market growth directly translate into growth in the mobile media sector. The strong positive trend in mobile digital voice and data services are fueling the explosive growth of mobile media across Canada.

Market Research

Canadians are, by far, the world’s heaviest Internet users and among the world’s savviest. According to the comScore World Metrix report, Canadians spend an average of 45.5 hours per Internet user per month. Canadians have also led the world in consuming all types of content and media formats online, including Internet video.

Canadian consumers are spending a higher percentage of their total expenditure on wireless communications. This combined with the decreasing importance of spending on wireline technologies; show that Canadians are placing a higher priority on wireless access when compared to traditional wireline access.

Finally, the Canadian Government invested $10.7 million in digital media commercialization in Ontario in 2008. Mobile media is currently exploding in the Canadian market with smartphone sales in 2009 far exceeding projections. The Toronto market size for digital media in 2009 is $2.23 billion. All these market research indicators paint a very optimistic and lucrative picture of the mobile media market in Toronto.

SmartAirMedia is a mobile consulting and media company in the New Media sector selling business-to-business. We are a services business offering consulting services for businesses wanting to establish a mobile Internet presence or to transition their existing Internet properties to mobile media.

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Business Plan- SmartAirMedia

TBDC-BusinessPlan-V12-complete.pdf

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