Financial Services Mobile Product Offerings for Generation D Point of View
Banking Gen D Mobile Product Offerings POV
A point of view discussing Generation D and the implications of a 'mobile first', early adopter mentality in the Financial Sector.
  • Project Year
    2015 - 2016
  • Creator Name
    Kevin Grant
  • Organization
    TD Bank
  • City
    Toronto
  • Country
    Canada
  • Creation Date
    20 August 2016
  • Modification Date
    13 March 2021
  • Version
    1.0

Generation D in Canada use smartphones as their hub device, are always on mobile devices, and consider mobile essential to their lives. A mobile strategy is essential to these customers and  they want relevant info on the go.

Canadian Generation D are Mobile First

  • Products must be sold, serviced and supported on mobile first; with a strong presence in other digital platforms and connection to social media

Gen D are First to try new products

  • More likely to engage with brands
  • Will recommend new products
  • Generation D are good for our business and are early adopters



Organization
Details
Financial Services Mobile Product Offerings for Generation D Point of View

Generation-D-Moble-Offering-POV_V12.pdf

Document

Generation-D-Moble-Offering-POV_V12.pptx

Document
Contact Details and Map
Schedule