Generation D in Canada use smartphones as their hub device, are always on mobile devices, and consider mobile essential to their lives. A mobile strategy is essential to these customers and  they want relevant info on the go.

Canadian Generation D are Mobile First

• Products must be sold, serviced and supported on mobile first; with a strong presence in other digital platforms and connection to social media

Gen D are First to try new products

• More likely to engage with brands
• Will recommend new products
• Generation D are good for our business and are early adopters