Point of View- Mobile Banking Product Offering for Generation D
Generation D and Mobile Banking
A point of view presentation focused on adapting mobile banking product offering for Generation D.
  • Project Year
    2015
  • Creator Name
    Kevin Grant
  • Organization
    TD Bank
  • City
    Toronto
  • Country
    Canada
  • Creation Date
    28 March 2015
  • Modification Date
    13 March 2021
  • Version
    12.0

Generation D in Canada use smartphones as their hub device, are always on mobile devices, and consider mobile essential to their lives. Banks's mobile strategy is essential to these customers and  they want relevant info on the go.

Generation D expect mobile to be integrated into their homes, providing advice, be a wallet, and be their primary source of communication. These must be elements in Banks's Generation D strategy.

Generation D track innovations and are forward thinking early adopters. Banks must be there when new technologies emerge and never keep them waiting. Generation D drives the digital agenda and we must listen and deliver what they expect to keep them.

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Point of View- Mobile Banking Product Offering for Generation D

Generation-D-Moble-Offering-POV_V12.pdf

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Generation-D-Moble-Offering-POV_V12.pptx

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