Multiscreen Point of View Mobile App and Web Strategy
Multiscreen Point of View
A point of view presentation focused on multiscreen thinking and how it can be put into action in the context of mobile technology
  • Project Year
    2014 - 2015
  • Creator Name
    Kevin Grant
  • Organization
    Amdocs Canada
  • City
    Toronto
  • Country
    Canada
  • Creation Date
    18 July 2014
  • Modification Date
    13 March 2021
  • Version
    18.0

The desktop is experiencing declining usage and smartphone/ tablet are the up and coming replacement screens. Customers are increasingly starting with their smartphone and move between multiple screens to accomplish their goals

The desktop is experiencing declining usage and smartphone/ tablet are the up and coming replacement screens.

Issue 1: Smartphone is becoming the customer hub

  • Customers are increasingly starting with their smartphone and move between multiple screens to accomplish their goals
  • Recommend a 'mobile first strategy' to deliver the customer experience they expect in the way they expect on the screen they are using

Issue 2: Multiscreen fragmentation

  • Finding ways to support the wide range of screens

Issue 3: Each screen has unique usage characteristic and exist in different contexts

  • The majority of digital experiences are initiated on smartphone and continue on another screens
  • Most consumers spend time in front of multiple screen— Smartphone, tablet, desktop, TV, wearables …
  • Each screen has unique usage characteristics and are used in different contexts
    • Smartphone— Manage and complete simple tasks and communicate in short bursts of time
    • Tablet— Entertainment and browsing, unbounded time, relaxed and leisurely approach
    • Desktop– Productivity, task-oriented, serious research
    • Smartwatch— On-the-go, notifications, quick status, staying informed, convenience

Strategies to Solve the Multiscreen Issues?

  • Develop for mobile-first
  • Develop for screens not platforms or mobile OSs
  • Align features across screens and surface these feature in the best way for the specific screen
  • Never offer a disjointed multiscreen experience
  • Continuously deliver features and capabilities on multiple screens at the same time in a way that is suitable for the specific screen
  • Develop a mobile strategy that can grow to more screens in a consistent and aligned way (e.g. smartwatch)

Next Step

  • Develop a holistic multi-team view– longer-term vision to address key strategic decisions and challenges
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Multiscreen Point of View Mobile App and Web Strategy

Multiscreen- Point-of-View-Mobile-App-Strategy-v18.pdf

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Multiscreen- Point-of-View-Mobile-App-Strategy-v18.pptx

Document
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