Factoids

• Over 40% of boomers want to check the markets with a wearable
• 40% of boomers with at least $10,000 in an online brokerage account would want to check the markets on a wearable device (3% ahead of millennial digital investors)
• Over 30% of boomers would use a wearable to check their portfolio
• 12% of boomers would check their Watchlist on a wearable
• In every category, boomers were about as likely to be interested in managing funds on wearable devices as Millennials

High Net Worth Customer Opportunity

• Affluent people are twice as likely to own and use a smartwatch
• More men own wearables, which matches DI demographics
• Smartwatches offer opportunities to reach high net worth customers