Wearable Quick Trade Concept
Wearables- Quick Trade on Apple Watch
A point of view presentation focused on the opportuniuties for Wearables to deliver quick trades on high net worth customer's wrists.
  • Project Year
    2015 - 2016
  • Creator Name
    Kevin Grant
  • Organization
    TD Bank
  • City
    Toronto
  • Country
    Canada
  • Creation Date
    20 August 2016
  • Modification Date
    13 March 2021
  • Version
    1.0

Factoids

  • Over 40% of boomers want to check the markets with a wearable
  • 40% of boomers with at least $10,000 in an online brokerage account would want to check the markets on a wearable device (3% ahead of millennial digital investors)
  • Over 30% of boomers would use a wearable to check their portfolio
  • 12% of boomers would check their Watchlist on a wearable
  • In every category, boomers were about as likely to be interested in managing funds on wearable devices as Millennials

High Net Worth Customer Opportunity

  • Affluent people are twice as likely to own and use a smartwatch
  • More men own wearables, which matches DI demographics
  • Smartwatches offer opportunities to reach high net worth customers
Organization
Details
Wearable Quick Trade Concept

Smartwatch-Quick-Trade-Opportunity-V7-FINAL.pdf

Document

Smartwatch-Quick-Trade-Opportunity-V7-FINAL.pptx

Document
Contact Details and Map
Schedule